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What we measured at a hair clinic in Bogotá

A hair clinic in Bogotá ran its WhatsApp with a HeySetter agent starting in April 2026. Between April and July it went from 7.2 to 23.3 bookings per 100 conversations, 3.2 times as many. 51% of its bookings were made outside business hours, the first reply had a median of 6.7 seconds, and 97.3% of conversations were resolved with no human stepping in.

Numbers calculated on August 19, 2026 and verified again on October 13, 2026.

Before and after, month by month

"Before" is the agent's first month at the clinic, not a period without an agent: there is no comparable measurement from before HeySetter. "After" is July, the last full month before the cutoff of August 19, 2026.

Conversations, bookings and bookings per 100 conversations, by calendar month (Bogotá time).
MonthNew conversationsBookingsBookings per 100 conversations
April 2026Before321237.2
May 20261982814.1
June 20262063416.5
July 2026After2325423.3

Conversations did not go up: July had fewer than April. What changed was how many of them ended in a booking.

Every number, with what was measured

3.2xmore bookings per 100 conversations

What was measured: Bookings the agent put on the clinic's calendar during the month, divided by the month's new conversations, times 100. April: 23 bookings from 321 conversations (7.2). July: 54 from 232 (23.3). Every booking counts, including ones later cancelled or released because the deposit was not paid.

Window: April and July 2026, calendar months in Bogotá time. Test and team conversations excluded.

51%of bookings made outside business hours

What was measured: 91 of 178 bookings were created outside the hours the clinic had set in its calendar: Monday to Friday 7:00 to 18:00 and Saturday 7:00 to 13:00, closed on Sunday. Those are the clinic's own hours, not ones we assumed.

Window: Bookings created from April 8 to August 17, 2026, Bogotá time.

6.7 smedian first reply

What was measured: Time between the person's first message and the agent's first reply, across 693 conversations. Half got a reply in under 6.7 seconds and 9 in 10 in under 11.6 seconds, at any hour.

Window: Conversations from May 20 to August 18, 2026. No message history was kept before May 20, so that stretch is not measured.

97.3%of conversations with no human stepping in

What was measured: Conversations the agent handled from start to finish without anyone on the team having to step in: 655 of 673.

Window: Conversations from May 20 to August 18, 2026, the ones with their messages on record.

30deposits collected inside the chat

What was measured: Bookings paid through the payment link the agent sends in the conversation and recorded as paid by the system. Payments the team confirmed by hand are not counted. We publish the count, not the amounts.

Window: Payments confirmed from April 19 to August 18, 2026.

What this case does not say

  • It is one business, not a guarantee: another business with another offer and other traffic can get a different result.
  • We did not measure attendance. The clinic did not mark who showed up, so there is no number of no-shows avoided.
  • There is no measurement of the clinic before HeySetter. The comparison is between the agent's first month and its fourth.
  • The clinic's name is not published. The results are.

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