The one-line difference
Wati is built around your agents having a better inbox. HeySetter is built around not needing one for most conversations.
Comparison table
| Capability | Wati | HeySetter |
|---|---|---|
| Core model | Shared team inbox, broadcasts and a rule-based flow builder | Autonomous AI agent that handles the conversation end to end |
| AI included | AI support agent that answers from a knowledge base, plus AI credits by plan | The agent is the product, with no credit meter on conversations |
| Appointment booking | Through integrations and flows you configure | Native, real availability, two-way Google Calendar sync |
| Payment inside the chat | Through integrations you connect | Native with Stripe or Bold, with payment status tracked to confirmation |
| Learns from the business owner | You edit the knowledge base and the flows | Coach Mode: asks you on WhatsApp mid conversation and learns your answer |
| Follow-ups | Broadcasts and scheduled campaigns | AI-written per conversation at 2, 8 and 48 hours, cancelled when the lead replies |
| Sales pipeline | Contact attributes and lists, CRM through integrations | Kanban pipeline where Won requires a confirmed payment |
| Meta ads feedback | Not part of the product | Schedule and Purchase events sent through the Meta Conversions API |
| How you are billed | Per plan and per seat, with extra users charged monthly | Per unique conversation, no seat limit on your side |
| Entry price, July 2026 | $29 a month billed annually, $40 monthly, up to $299 annually for Business | $350 a month, 3,000 unique conversations, then $0.08 each |
See what your agent handles without you for a week.
Start freeWhen Wati is the better choice
You have a real support team on WhatsApp. If five or ten people answer chats all day and your problem is routing, assignment and visibility, Wati is built for exactly that, and an AI agent does not solve a staffing coordination problem.
Your volume is outbound campaigns. Broadcast lists, promotions and bulk template sends to thousands of contacts are a core Wati use case and a poor description of what HeySetter does.
You need to stay under $100 a month. At $29 per month billed annually, Wati is affordable in a way we are not. If your business does not book appointments or take payments, our differentiators are simply not relevant to you.
When HeySetter is the better choice
Your bottleneck is not routing chats to people, it is that the chats need a person at all. If most of your WhatsApp traffic is the same set of questions ending in a booking and a payment, an agent that resolves those on its own changes the shape of the workload, and your team gets involved only when the conversation is worth their time.
Frequently asked questions
Yes. Wati includes an AI support agent that answers from your knowledge base, with AI credits allocated by plan. It is oriented toward support answers on top of an inbox, whereas HeySetter's agent is built to run a sales conversation to a booking and a confirmed payment.
It has a dashboard with every conversation in real time and one-click takeover, so you can read and reply as a human whenever you want. What it is not is a multi-seat routing and assignment system with per-agent workloads and SLAs.
Wati charges by plan and by seat, so cost grows as your team grows. HeySetter charges by unique conversation, so cost grows as your demand grows. If you have many agents and few conversations, Wati is cheaper. The reverse favors us.
Yes. Your number lives in your own Meta Business account and can be moved between platforms, though only one can be connected at a time. Plan a short window of downtime for the switch, and re-approval of templates on the new platform.
